10 Years of Empowering New Jersey Farmers (November 2021)
November 2021
Keynote speaker: Bridget Behe, Professor, Michigan State University
Dr. Bridget Behe gives talks to state, regional, and national businesses and associations, helping to better their marketing and management practices to improve profitability and sustainability. Her “Marketing Munchies” website features her 5-15 minute podcasts using research-based information on horticulture marketing , and can be accessed here (Connect-2-Consumer) or on a favorite podcast provider. Her recent peer-reviewed publications are also available on this website.
November 4, 2021, 6 – 8:30 PM Zoom Meeting
Moderator, Madeline Flahive DiNardo, County Agent II, Associate Professor, Rutgers Cooperative Extension of Union County
6-6:10 Welcome
Dr. Brian Schilling, Direct Marketing and Agritourism Issues, Associate Director-NJAES/Director – Rutgers Cooperative Extension
6:10- 7 Keynote
How can farmers turn the new customers they got during the pandemic into permanent customers? Dr. Bridget K. Behe, Professor, Dept. of Horticulture, Michigan State University
Keynote video
Panel video
7-7:10 Break
7:10- 8:10 Break-out Sessions
Track 1 Succession Planning
Moderator, Madeline Flahive Di Nardo, Moderator County Agent II, Associate Professor, Rutgers Cooperative Extension of Union County
Succession Planning
7:10-7:30 Market channels and demographics
Richard W. VanVranken, County Agent 1, Professor, County Extension Department Head, Rutgers Cooperative Extension of Atlantic County
Marketing
Production Issues
7:30-7:50 Marketing online
Dr. Ramu Govindasamy, Professor and Chair, Dept. of Agricultural, Food and Resource Economics, Rutgers University
7:50-8:10 Managing Supply Chain Disruptions – Dr. Robin G. Brumfield, Professor and Specialist in Farm Management, Department of Agriculture, Food and Resource Economics, Rutgers University