Surveying Diversity: Best Practices for Multi-cultural, Multi-lingual Research – Julie DeJong
Conducting surveys across different cultures and languages presents unique challenges at each stage of the survey lifecycle, from project organization, ethical considerations, sampling, questionnaire design and translation, and training, through data collection, analysis, and dissemination. This talk will explore the complexities of Multicultural, Multiregional, and Multinational (3MC) surveys, highlighting common pitfalls and strategies for success to reduce measurement error and increase survey data quality.
Julie de Jong is a Survey Methodologist with more than two decades of experience in end-to-end research of a wide variety of projects across all dimensions of both the qualitative and quantitative research process. She specializes in comparative survey design, implementation, and methodological research, and provided leadership to numerous governmental and non-governmental surveys. She also has expertise in designing methodological experiments and conducting subsequent analyses to enhance research effectiveness and has led numerous survey research capacity-building activities around the world.