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Overview of the Market Mapping Tool. The Market Mapping Tool is designed to assess the key markets where. consumers purchase food within a community. There are four modules included in the tool: 1) market properties and infrastructure; 2) market vendor types (optional if conducting a sub-sample rather than full vendor census of market); 3) market vendor roster; and 4) market promotion. After identifying the key markets where the tool should be implemented, enumerators will complete an observational checklist related to the market properties and infrastructure (Module 1). They will subsequently conduct a transect walk of the market and complete an observational checklist to identify which vendor types are present in the market (optional Module 2). However, this is only necessary if enumerators do not plan to conduct a full census of the vendors present in the market. If a full census of the vendors is being conducted, Module 2 (can be skipped prior to completing Module 3, which captures the types of food vendors sell and their overall quality using an observational checklist. Module 4 captures the food and beverage promotion within the market. The market mapping tool is informed by the USAID Advancing Nutrition Market Mapping assessment, the Environmental Profile of a Community’s Health (EPOCH), and the Multisectoral Food and Nutrition Security Project (MUSEFO) surveys (Chow et al., 2010; USAID AN, 2023; GIZ, 2020). This tool provides insight into the market infrastructure, the types of vendors in a given market, the availability of foods, and their promotion.

Market Mapping Cover Page

Market Mapping Tool

Market Mapping Instructions

Market Mapping Programming Files

Data collection video