{"id":546,"date":"2024-11-01T16:24:51","date_gmt":"2024-11-01T16:24:51","guid":{"rendered":"https:\/\/sites.rutgers.edu\/food-environment-toolbox\/?page_id=546"},"modified":"2024-12-13T21:45:56","modified_gmt":"2024-12-13T21:45:56","slug":"market-mapping-tool","status":"publish","type":"page","link":"https:\/\/sites.rutgers.edu\/food-environment-toolbox\/market-mapping-tool\/","title":{"rendered":"Market Mapping Tool"},"content":{"rendered":"<p style=\"font-weight: 400\"><strong>Overview of the Market Mapping Tool. <\/strong>The Market Mapping Tool is designed to assess the key markets where.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-591 alignright\" src=\"http:\/\/sites.rutgers.edu\/food-environment-toolbox\/wp-content\/uploads\/sites\/1274\/2024\/11\/Market-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/sites.rutgers.edu\/food-environment-toolbox\/wp-content\/uploads\/sites\/1274\/2024\/11\/Market-300x225.jpg 300w, https:\/\/sites.rutgers.edu\/food-environment-toolbox\/wp-content\/uploads\/sites\/1274\/2024\/11\/Market-1024x768.jpg 1024w, https:\/\/sites.rutgers.edu\/food-environment-toolbox\/wp-content\/uploads\/sites\/1274\/2024\/11\/Market-768x576.jpg 768w, https:\/\/sites.rutgers.edu\/food-environment-toolbox\/wp-content\/uploads\/sites\/1274\/2024\/11\/Market.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> consumers purchase food within a community. There are four modules included in the tool: 1) market properties and infrastructure; 2) market vendor types (optional if conducting a sub-sample rather than full vendor census of market); 3) market vendor roster; and 4) market promotion. After identifying the key markets where the tool should be implemented, enumerators will complete an observational checklist related to the market properties and infrastructure (Module 1). They will subsequently conduct a transect walk of the market and complete an observational checklist to identify which vendor types are present in the market (optional Module 2). However, this is only necessary if enumerators do not plan to conduct a full census of the vendors present in the market. If a full census of the vendors is being conducted, Module 2 (can be skipped prior to completing Module 3, which captures the types of food vendors sell and their overall quality using an observational checklist. Module 4 captures the food and beverage promotion within the market. The market mapping tool is informed by the USAID Advancing Nutrition Market Mapping assessment, the Environmental Profile of a Community\u2019s Health (EPOCH), and the Multisectoral Food and Nutrition Security Project (MUSEFO) surveys (Chow et al., 2010; USAID AN, 2023; GIZ, 2020). This tool provides insight into the market infrastructure, the types of vendors in a given market, the availability of foods, and their promotion.<\/p>\n<p><iframe loading=\"lazy\" title=\"Market Mapping Tool\" src=\"https:\/\/player.vimeo.com\/video\/1027782003?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/drive.google.com\/file\/d\/1UrLmpWfgWGLJniA5a-c5pZSkj1HgwwaY\/view?usp=share_link\" target=\"_blank\" rel=\"noopener\">Market Mapping Cover Page<\/a><\/p>\n<p><a class=\"btn btn-primary\" href=\"http:\/\/sites.rutgers.edu\/food-environment-toolbox\/wp-content\/uploads\/sites\/1274\/2024\/11\/Market-Mapping_v1.pdf\" target=\"_blank\" rel=\"noopener\">Market Mapping Tool<\/a><\/p>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/drive.google.com\/file\/d\/1Rcy91FPyvXJJ2YqluFwVfBbLuTYBi9h7\/view?usp=share_link\" target=\"_blank\" rel=\"noopener\">Market Mapping Instructions<\/a><\/p>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/drive.google.com\/drive\/folders\/1_BWKmFo7wGQFkj8GXQ6KoI3X4G-XW6OU?usp=share_link\" target=\"_blank\" rel=\"noopener\">Market Mapping Programming Files<\/a><\/p>\n<p><a class=\"btn btn-primary\" href=\"https:\/\/vimeo.com\/1038668599?share=copy\" target=\"_blank\" rel=\"noopener\">Data collection video<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview of the Market Mapping Tool. The Market Mapping Tool is designed to assess the key markets where. consumers purchase food within a community. There are four modules included in &hellip; <a href=\"https:\/\/sites.rutgers.edu\/food-environment-toolbox\/market-mapping-tool\/\" class=\"\">Read More<\/a><\/p>\n","protected":false},"author":3623,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-546","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Mapping Tool - Food Environment Toolbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.rutgers.edu\/food-environment-toolbox\/market-mapping-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Mapping Tool - Food Environment Toolbox\" \/>\n<meta property=\"og:description\" content=\"Overview of the Market Mapping Tool. The Market Mapping Tool is designed to assess the key markets where. consumers purchase food within a community. 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