Postponed until Sept. 23, 2025: Marketing Master Class – The Holy Grail of Marketing with Greg Licciardi
September 23 @ 5:00 pm
This event will be in-person fall of 2025. Stay tuned for updated time and location.
Join us for an exclusive Marketing Master Class with Greg P. Licciardi as he explores the Holy Grail of Marketing—a practical framework for achieving marketing success in today’s fast-evolving landscape.

Date: Sept. 23 2025 (new date)

Time: 5:00 – 6:00 PM

Location: RBS 1WP, Room 608
About the Session:
The Holy Grail of Marketing is all about delivering the Right message to the Right person at the Right time in the Right environment to achieve the Right outcome. Professor Licciardi (who has authored a new marketing book) will dive into how AI and data optimization transform marketing strategies while emphasizing the irreplaceable human touch in brand-building.
Key topics include:

The role of AI and data in maximizing marketing impact

The importance of emotional connection and brand purpose

Case studies of brands excelling (and failing) in today’s market

Cutting-edge tools: time-based data, NFC, contextual targeting, and more
Mr. Licciardi's upcoming book provides a modern-day roadmap for marketers striving to make every dollar count. Whether you’re launching a brand or managing a large marketing budget, this session will equip you with the insights needed to maximize ROI and drive long-term success.
Please RSVP Here by Sept. 20: https://forms.gle/TzUAnKEpQ31hX4cZ6
View Event