Dr. Luis M. Rivera

Associate Professor, Department of Psychology
Director, Rutgers Implicit Social Cognition (RISC) Lab
Ph.D., Social Psychology, University of Massachusetts, Amherst

Email: luis@psychology.rutgers.edu
Phone: 973-353-5995

I joined Rutgers University-Newark in fall 2010. My experimental research investigates the implicit social cognitive processes that underlie stereotyped attitudes and how these processes shape the self, identity, and health of stigmatized individuals. My research elucidates the contextual and motivational factors that shape individuals’ stereotyped-based cognition about themselves and others that occur outside of awareness, control, and intention. My research has implications for the development and maintenance of stigmatized individuals’ social identities, the expression of implicit (and explicit) stereotyping, prejudice and discrimination, and the presence and persistence of health disparities between members of socially advantaged and disadvantaged groups.