CrEER

Conducting surveys across different cultures and languages presents unique challenges at each stage of the survey lifecycle, from project organization, ethical considerations, sampling, questionnaire design and translation, and training, through data collection, analysis, and dissemination. This talk will explore the complexities of Multicultural, Multiregional, and Multinational (3MC) surveys, highlighting common pitfalls and strategies for success to reduce measurement error and increase survey data quality.

Julie de Jong is a Survey Methodologist with more than two decades of experience in end-to-end research of a wide variety of projects across all dimensions of both the qualitative and quantitative research process. She specializes in comparative survey design, implementation, and methodological research, and provided leadership to numerous governmental and non-governmental surveys. She also has expertise in designing methodological experiments and conducting subsequent analyses to enhance research effectiveness and has led numerous survey research capacity-building activities around the world.

As cross-cultural research becomes increasingly
common, researchers frequently face the challenge of
translating survey instruments, experimental materials,
and research communication across languages. Recent
advances in large language models (LLMs) offer new
possibilities for improving translation efficiency and
consistency. In this session, I will demonstrate how LLMbased
tools can assist researchers in translating research
materials, comparing AI-generated translations with
traditional translation workflows. The talk will also discuss
practical considerations, including prompt design,
verification strategies, and potential limitations when
using AI-assisted translation in academic research. The
session will include a short live demonstration of how LLM
tools can be used to translate and refine survey
instruments in multilingual research projects.