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RU’s Launching of Common App Sparks Record-Setting Student Applications

The Scarlet Journey initiative within our multi-year Cornerstone project has more than 238,000 reasons to celebrate Rutgers finally taking its place on the Common App.

Since the app launched on Aug. 1, 2023, Rutgers has been wonderfully inundated with student applications: As of Feb. 21, 2024, the university had received more than 238,000 applications for the academic year 2024-25. That’s a record-setting number.

About 176,000 of these are from the Common App, which enables students to apply to many schools at once, using just one application, without filling out the same information—personal data, transcripts, etc.—over and over again. Such a high volume of applications is evidence that the system is user-friendly, and it works.

As part of a continuing plan to integrate Rutgers’ professional schools into Salesforce as a way to centralize data, and by providing a unified platform for tracking applicant information across Rutgers, the university will be integrating applicant information for the School of Dental Medicine by early spring.

In addition, Rutgers will complete integration of official, final high school transcripts from the Common App by the end of spring, which will provide high school counselors with a streamlined process for loading transcripts into a centralized location.

These integrations will create Rutgers’ admissions process enhancements in a troika of areas: efficiency; accuracy; and transparency.

Also important to note is that because the university is not simultaneously increasing the percentage of applicants admitted, Rutgers will likely see a collateral benefit to the record-setting response: higher standards. With the larger pool, Rutgers can be more selective and accept candidates who, collectively, could be stronger than any class in the history of the school.

In Other Scarlet Journey News …

  • The Rutgers Foundation continues to leverage technology to enhance donor engagement, streamline operations, and improve overall efficiency.
  • Recent accomplishments for the Foundation include consolidating multiple giving sites into one creating a streamlined and “Amazon-like” experience for all donors through the Salesforce Commerce Cloud platform ( This enables them to pinpoint where they want their money to go.
  • Rutgers is the third major university in the nation—behind Arizona State University and Indiana University—to activate this e-commerce experience and has already brought on multiple digital wallets such as Apple and Google Pay.