The 12 Yale Plan Posters
Another great find was a letter-size flyer advertising a collection of twelve posters on alcoholism prepared by the Section of Studies on Alcohol, Yale University in 1950 according to the copyright statement.
The individual posters were available for purchase, as seen in the Publication Catalog. The first catalog that we found is from 1958, and the set was still sold for $6, while individual copies cost $1.50 a piece. Prices are also shown on the back of the flier, including discount for larger orders.
Among the red-white-black posters are a few explaining “ALCOHOLISM as an ILLNESS,” educating about causes and danger signs of alcoholism, promoting help for alcoholics from a clinic or AA, or just describing the nature of alcoholism.
For the Center, the most remarkable poster is perhaps #12, which sends the message that research, treatment, education, and community action together can help prevent alcoholism. The copyright date one more time is 1950, and CAS owns the copyright.
We have located six of these posters in the library: full size in multiple copies, some in quite decent shape. If you know anything about their history or if you happen to own a copy, please contact us!
Treasures in the CAS Archive – a column of the CAS Information Services Newsletter (2007-2016) was dedicated to the new discoveries as the dormant documents and images resurfaced. The short paragraphs presented a few artifacts recently discovered and digitized.
–Originally published in the March 2013 issue of the CAS Information Services Newsletter