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Users First

| By | Tips

It’s always good practice to put yourself into the shoes of your potential users. If the average person can’t navigate your site, your opportunities to educate and connect with readers become drastically limited.  Here are some simple user-oriented principles to follow when preparing your site: Terminology Avoid relying on specialized terminology, code names, or abbreviations … Read More

Creating Your Content

| By | Tips

Content, the words and images that fill a page, serves as the backbone of any website. Taking the time to make it compelling and easy to read will help give your visitors the same positive takeaway as from a face to face interaction. Here are a few simple guidelines to keep in mind when crafting … Read More